Motorcars Cleveland - A Different Approach to Car Dealership Websites

Posted on 01 April 2008

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You have surely stumbled upon numerous websites in your quest for information for your future purchase of a new vehicle. There are several different types of websites out there for you to do your research on -

1. Car Dealership Sites - These sites typically have all the information about the car dealership itself and most importantly their inventory. These sites are crucial to your search because ultimately you are going to buy a car from one of these locations. Other than inventory and marketing about their dealership, car dealership websites have some pretty cool car creation and e-brochure tools that can be fun to play around with.

2. Factory Websites - These are wealth of information. They are the big dogs. The ones with multi-million dollar budgets that pull out all the stops. They are some of the most beautiful, cutting edge sties out today. You should be able to find out all the specs on cars, excerpts of third party reviews, custom car creation tools, and much more. These sites are great to doing research on what type of vehicle you might be interested in.

3. Third Party Lead Providers - Third party sites do a large amount of advertising on television, radio and newspaper. They position themselves as a great place to find great deals on vehicles, provide the customer car creation tools and tons of reviews and information on virtually any make and model being made today. Third party Lead Providers are (in my opinion) are a dying breed. There business model relies on car dealerships inability to drive customers to the dealerships website. As dealership websites evolve and are able to incorporate features that third party lead providers pride themselves on, sites like carsoup.com and autobytel.com will go the way of the Dodo bird.

A fourth type of car website has emerged in the last few years (at least has gained popularity in the last few years) and that is the blog. For those not familiar, blog is short for web log and is an online journal or publication about a specific niche. One of the most widely read car blogs on the net today is www.autoblog.com. They have breaking news on new vehicle releases, interesting concept vehicles, manufacturer news and much more. Think of these as online car magazines that you (the reader) can participate in in a number of different ways.

Motorcarscleveland.com is bridging a gab between the traditional car dealership website and the fourth category of car website mention above - the blog. We aim to create content that enables customers to be as informed and educated about all aspects of the car ownership (or leasing) experience as possible. In the upcoming months, Motorcars Cleveland will produce articles and videos that will empower the Cleveland car owner with money saving tips, car maintenance advice, Honda and Toyota news and so much more.

The best part of MotorcarsCleveland.com is that you (the reader) will have the opportunity to participate in the discussion. Have a question about any part of the car buying, servicing or ownership experience? Feel free to email us at info@motorcarscleveland.com and we’ll be sure to answer your question on our site for the entire community to benefit from!

-Motorcars Honda and Toyota Marketing Department

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